Having an ATM in your establishment can be an excellent way to gain additional revenue. You can attract more foot traffic and increase your sales eventually, aside from profiting from the surcharge fees. Also, if you’ve got an ATM, you are also improving the image of your business since the machine means that you are looking for ways to guarantee the convenience of your clients.
However, you have to keep in mind that these benefits can only be obtained if you’ve got the right ATM. So, before you buy an ATM from an ATM company, here are a couple of things that you have to consider:
Service Commitment of the Supplier
When purchasing an ATM, ATM servicing is a vital factor. You’ve got to remember that you’ll only profit from this machine if the ATM is functioning properly. If not, then each hour that the machine is down will lead to more dissatisfied clients and lost revenue.
Look for an ATM company that can ensure lifetime support and service, aside from providing high-quality machines. The company should provide service support and commitment from its team of professional technicians for each unit they sell.
You might not know this. However, the appearance of ATM is also vital. Individuals judge the machine’s functionality and technology based on appearance. Because of this, you’ve got to ensure that aesthetic is part of your criteria.
Do you believe that clients will utilize it if you’ve got a machine that looks ancient? Of course, they won’t. This is particularly true if there is another ATM nearby that’s modern and has amazing features.
There are a couple of ATM manufacturers in the US. Of course, all of these manufacturers have their own set of benefits and drawbacks. It all depends on your needs. Rather than purchasing right away the most well-known brand, you first have to compare and contrast the various brands. Aside from reading the descriptions of the product from the manufacturers themselves, you also have to count on client reviews.
Visa, MasterCard, and EuroPay Technology
You should consider the advantages and disadvantages before you think about purchasing older models because of the cost. Used machines or older models might be more affordable compared to the latest ones. However, their features are already outdated. Aside from running at a slower speed, in general, they aren’t EMV compliant.
There are a couple of reasons why you should buy an ATM that’s EMV compliant. Here are some of them:
- It deters efforts to scam clients through the ATM.
- It appeals to more clients since they know their transactions are more protected.
- It provides better security since it can lower fraudulent transactions by 50% or more.
It is quite obvious that purchasing newer models is more affordable compared to old ones given the benefits above.
You shouldn’t stop looking for ways to improve your business as an owner. One of these ways is to have an ATM. By following the things above, you will certainly obtain the benefits of an ATM.